April 6th will mark a very important date for fans of women’s professional wrestling. On that day, Shimmer Women Athletes with assistance from WWNLive will officially stake a claim into the digital pay per view business model. A model that Shimmer has shied away from since inception in 2005.
This organization has done well for itself with making liberal use of a time tested business model of arranging events on a quarterly basis, film said events and makes them available in DVD format for fans to purchase. However, it is time for this promotion that has led the charge in solidifying and bringing much due attention to the athleticism aspect of women’s professional wrestling to enter the iPPV product offering genre.
With more and more mainstream organizations seemingly distancing itself from women’s wrestling, there is definitely a void to be filled. This the perfect opportunity for fans to be vocal and militant about how there is something special about seeing two athletically gifted women demonstrating their craft for their enjoyment. These fans will be given an opportunity to express their support with the ultimately source of democracy that being their credit cards (among other methods of purchase).
I can not help by think that if there is a strong showing in buy rates for the big event on April 6th, that the powers to be at Shimmer will give some sinewy considerations in making a quarterly iPPV part of their monetization arsenal. I’ve bellowed for quite some time that Shimmer ought to go in this direction and apparently for whatever the reasoning was it had fell upon deaf ears and blind eyes.
There are a plethora of women that need and ought to be afforded the opportunity to showcase their love for what they do and reach as many people as possible. April 6th will give many of these women that opportunity but after the bouts concludes and the show fades to black (my apologies to Lars and James for the gratuitous Metallica reference), the realization will set in that this single event maybe the only opportunity for fans to be exposed to this juggernaut brand.
This would be unfortunate if that were be the case. Shimmer in its eighth year of operation has gained massive international appeal. To deprive a world wide audience of great women’s wrestling would be a grave injustice and would feed into the long standing stereotype that women’s wrestling simply doesn’t matter, when in fact it does.
Here is the other part crux to my argument and that is technology is rapidly evolving and evolving to the determent of television and cable networks. No more are wrestling organizations such as Shimmer strong armed into waiting for some cable company or network to come along to help televise their events. With that being said, basic economics does play an enormous factor.
If we want to continue to see Shimmer put on some of the greatest all all female cards through our various devices rather it be our mobile devices, Roku devices, Android set top boxes or tablet PC for our enjoyment we have to send a clear and decisive message using our wallets that says:
“Shimmer, I love what you are doing, and you have my support. I am willing to part away some money and will continue to do so if you are willing to make your product available to me.”
In a couple of years I predict that IPTV companies will scramble with reckless abandonment in trying to secure broadcasting rights. I think Shimmer has positioned itself to become the must have product to have on any video streaming platform. The only way that can be an absolute truth is if we as wrestling fans abandon the costly PPV extravaganza that is Wrestlemania if it is only for this year, and pour their hard earn money into this upcoming event.
What? Does my argument not provide enough reasons to order the much anticipated iPPV? I didn’t want to resort to name dropping but you have forced my hand so I will give you another dozen (or so) reasons to order the Shimmer 53 live iPPV:
SHIMMER TITLE CAGE MATCH
Cheerleader Melissa verses Sweet Saraya Knight
Amazing Kong verses Mia Yim
Ayako Hamada verses Athena
Madison Eagles verses Jessie McKay
With appearances by:
The Shimmer Tag Team Champions
The Canadian Ninjas
Made in Sin
That is at least fourteen valid reasons that should compel you the wrestling fanatic to order Shimmer 53 iPPV. The pricing point is really attractive as well, for a limited time only you can watch what some are already calling the Shimmer show of the year for only $14.99 (that is if you don’t delay and purchase the iPPV before April 6th). If you wait to make a last minute decision it’ll cost you an additional five dollars on the day of the show.
What are you waiting on order Shimmer 53 live right now by clicking on the link below:
I have no reason to think that the management of Shimmer Women Athletes will consider to make iPPV’s part of their business model. It is merely my hope that if they garner enough purchases from wrestling fans they will at least take it under consideration.
I am not part of or any way directly affiliated with Shimmer Women Athletes, and the view points illustrated above are my opinions only and doesn’t necessarily reflect the opinions or views of Shimmer Women Athletes or it’s talent.
(Also – there might be some incorrect uses of grammar marks, misspelled words and the alike. It’s late and this was a time sensitive piece and I switched to decaf so please have a heart. Again, my apologies to the late great Vincent Schiavelli for the gratuitous Mr. Vargas reference.)